An Analysis of Change Management Methods and Their Impact on Organizational Performance in Large Companies: A Study on the Free Market Company, Libya

Abstract

This study investigates the impact of effective change management methods on organizational performance in large companies, focusing on financial performance, market share, customer satisfaction, and employee morale. Data were collected through 152 electronically distributed questionnaires. Hypotheses were analyzed using SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) criteria and Partial Least Squares (PLS4) regression analysis. The results support the hypotheses that effective change management positively influences organizational performance and that employee engagement, leadership support, effective communication, and training and development positively moderate this relationship. The results also indicate that resistance to change negatively moderates this relationship. These findings have significant implications for large companies seeking to improve their organizational performance through effective change management.