Awareness and Adoption of Eco‑Friendly Packaging among Youth: Perceptions, Influencing Factors, and Adoption Intentions

Abstract

The paper examines how young people are aware and embrace eco-friendly packaging and whether it is a perceived idea and what influences willingness to participate in green practice. As the consequence of the rising environmental awareness, the study aims at explaining the meaning of eco-oriented packages according to young people and the role of information sources and relevance to behaviour. Structured questionnaire was used on a heterogeneous sample (n = 342) of youth. Data were analysed using statistical methods such as, descriptive statistics, one sample t-test, chi-square tests, ANOVA, Spearman correlation and logistic regression. The findings reveal high levels of awareness (M = 4.12) and positive perception (M = 4.05) which are both very far beyond neutral level (p < 0.001). The chi-square analysis and ANOVA test prove that information sources and personal relevance have a meaningful impact with respect to awareness (p = 0.001 and p < 0.001 correspondingly). Logistic regression further proves again that the likelihood of adopting eco-friendly packaging triples with increased awareness (OR = 2.14). Environmental responsibility and cost sensitivity are traced as a motivation through thematic analysis. These perceptions aid specific awareness programs that will promote sustainable consumption.