The Influence of Personal, Social, and Psychological Factors on Body Image Perception Among Women in Kerala: A Structural Equation Modelling Approach

Abstract

The study examines the influence of health, social, and psychological factors on the body image perception (BIP) of women in Kerala, utilizing Structural Equation Modelling (SEM). It states that personal factors, such as health behaviour and individual experiences, influence body image, particularly the importance of physical health. Social factors, such as media portrayals and peer group influence, contribute to the norms, where idealized media images of the body increase body dissatisfaction. Factors such as self-esteem, anxiety, and emotional well-being strongly influence body image perception, especially those with low self-esteem. It highlights the complex and multifaceted concepts of body image and advocates for solutions that extend beyond the physical to encompass socio-psychological dimensions, promoting improvement in body image.