"Sustainable Investment Trends: An Analysis of Investor Perception of Green Bonds in Bangalore"

Abstract

This study investigates investor perceptions of green bonds, analyzing their attitudes, motivations, and behaviors towards sustainable investments. Key dimensions explored include awareness, understanding, and preferences for green bond features, as well as risk perception and financial performance expectations. Market dynamics, including issuer credibility and investment behavior, are also examined, alongside the role of environmental, social, and governance (ESG) factors in investment decision-making. Barriers to green bond adoption and the effectiveness of investor education initiatives are assessed, with recommendations provided to enhance market transparency and stimulate investor demand for sustainable finance.